[vc_row][vc_column width=”1/1″][mk_fancy_text color=”#393836″ highlight_color=”#ffffff” highlight_opacity=”0″ size=”20″ line_height=”34″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]It was advertising’s biggest night, the time to pull out all the stops, pyrotechnics and celebrities you can manage to cram into 30 seconds. And it’s also the night where advertisers are trying to create a spot we’ll talk about for months to come. Some made us cheer[/mk_fancy_text][vc_column_text]
Tom Brady getting excited on the sidelines
and others made us cringe. (Sorry, Richard Sherman)
With that in mind, here’s our staff picks for the best and worst that this year’s big game had to offer.
Jill Jenkins, Senior Account Executive
Favorite Spot:
Fiat, “The Fiat Blue Pill”
Who would think that viagra and Fiat could ever go together in a commercial? But that’s exactly what Fiat was able to do in this spot. Not only did the spot capture your attention, it kept it throughout the entire spot and made you laugh. All while still emphasizing the new features of its 500X Crossover.
Tony Marr, Senior Producer
Favorite Spot:
Nationwide, “Make Safe Happen”
https://www.youtube.com/watch?v=dKUy-tfrIHY
Yes, it was the “Debbie Downer” of the Super Bowl. But, it was a beautiful “Debbie Downer” at the very least. It really showed the creative mind of a child and started by being very hopeful and how quickly that can be taken away by a reality that may be overlooked everyday. It brought enough awareness for me to check to see if my TV was secured to the stand just in case. It will definitely stick with me for a long time. Prevention!
Worst Spot:
Discover, “Surprise”
No one likes surprises on their credit card statements. With that being said, no one likes rehashing the same commercial they’ve seen before. At least the goat made it enjoyable. It would have been better if this was the first time I saw the spot. #goatscreaming
Vince Bevacqua, V.P. Public and Media Relations
Favorite Spot:
BMW, “Newfangled Idea”
https://www.youtube.com/watch?v=U1jwWwJ-Mxc
BMW was able to comb the archives from some great footage of former Today show hosts Bryant Gumble and Katie Couric where they are completely befuddled by this newfangled internet and the @ symbol. And then transition to more than 20 years later, with how completely shocked they are by the changes to the new BMW i3. However, with the leaking of spots online it really lessened the effect they had when watching the game.
Worst Spot:
Jublia, “Tackle It”
By far one of the most head-scratching moments of the game — besides that play call at the one yard line — has to be the Jublia spot. A football helmet on the big toe is just weird.
Adam Richards, Senior Research Analyst
Favorite Spot:
Avocados from Mexico, “First Draft Ever”
https://www.youtube.com/watch?v=JF02QdpPJlk
My pick is for Avocados From Mexico: First Draft Ever; thought the concept was genuinely funny and related to football, and they managed to work in some points about what makes avocados from Mexico great!
Julie Seelman, Multimedia Designer
Favorite Spot:
Chevrolet, “4G LTE Wi-Fi – 2015 Colorado”
https://www.youtube.com/watch?v=hHS426cnNBA
It was so out of the box and totally unexpected while you were watching the game. Nothing was even needed to say, it was just the music and the look of the commercial. Loved it!
Shari Pritchard, Production Manager
Favorite Spot:
Snickers, “The Brady Bunch”
https://www.youtube.com/watch?v=rqbomTIWCZ8
The Brady Bunch Snickers spot was a classic. They were able to bring back something old and nostalgic, but in a new way. And who doesn’t love Danny Trejo?
Adrienne Sabo, Copywriter
Favorite Spot:
Budweiser, “Lost Dog”
https://www.youtube.com/watch?v=xAsjRRMMg_Q
A puppy, classic 90s music and it pulls at your heart strings…it’s everything you could ever want from a Budweiser Super Bowl commercial. Not only was it really well executed, it carried on this storyline from past years. And great choice in updating I’m Gonna Be (500 Miles).
Worst Spot:
Nissan, “With Dad”
You can see what Nissan was trying to do, but it just failed to get there. And clocking in at 90 seconds, it was too long and too confusing.
Evan Sobinovsky, Interactive Designer
Favorite Spot:
Doritos, “Middle Seat”
Doritos continued it’s tradition of using humor during the big game with this spot.
Let us know what you think of this year’s SuperBowl commercials in the comments.
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