Positioning Eagle Rental Purchase with new creative

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Positioning Eagle Rental Purchase with new creative

What’s the difference between Aaron’s and Rent­a­Center?

With this one simple question, we were able to capture the essence of Eagle Rental Purchases’ new position as the best customer experience in the rent­to­own industry. By contrasting the Eagle customer experience versus those at the big two national rent­to-
own stores, we can prove just what makes Eagle different and better than their competition.

From the creative and engaging intro to hitting each of Eagle’s key positioning points throughout the second half of the spot, we delivered a spot for Eagle that not only meet our strategic requirements, but the creative ones too.

Take a look at the new spot.

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