How do you rebrand a growing Christian school?

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How do you rebrand a growing Christian school?

We’ve had the honor of working with Youngstown Christian School over the years on various campaigns and most recently, began work on a Brand MRI. The Brand MRI is the only integrated, data­driven process to reveal and communicate a brand’s most powerful position and create business growth. We combine research, strategy and creative into one effective process.
Through the Brand MRI we discovered that people most valued the school’s integration of faith into its already rigorous academics, and also the fact that students are prepared for college, career and a life of world changing faith. When launching the new brand position, we were also tasked with helping the school announce its new name — Valley Christian Schools — to the community. With a new brand position and a new name, we developed stunning creative pieces that truly show what an education at Valley Christian Schools is all about. This included a new logo, brochure, print ads, social media ads and TV spot. Take a look at the work below…
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