The Brand MRI also includes the development of initial company identity executions and creative tactics to effectively communicate your Brand Position. These may include:

Company Identity Executions:

• Company name creation or revision
• Logo creation or revision
• Tagline creation or revision
• Brand Protocol

Creative Tactics:

• Direct mail pieces
• Scripts/Storyboards
• Billboards
• Website design
• Flash animation
• Trade publication ads
• Mission and values statements
• Sales messaging
• “Elevator” pitches

The Brand MRI is the only integrated, data-driven, process to reveal and communicate your brand’s most powerful position and create business growth.


Looking for more information on how Prodigal can help your brand? Fill out our contact form and a member of the Prodigal team will contact you.