The Brand MRI also includes the development of initial company identity executions and creative tactics to effectively communicate your Brand Position. These may include:

Company Identity Executions:

• Company name creation or revision
• Logo creation or revision
• Tagline creation or revision
• Brand Protocol

Creative Tactics:

• Direct mail pieces
• Scripts/Storyboards
• Billboards
• Website design
• Flash animation
• Trade publication ads
• Mission and values statements
• Sales messaging
• “Elevator” pitches

The Brand MRI is the only integrated, data-driven, process to reveal and communicate your brand’s most powerful position and create business growth.

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