THE PRODIGAL COMPANY

Founded in 1994, The Prodigal Company provides branding, marketing and interactive services to an array of leading regional organizations. Our proprietary Brand MRI process, and the thinking that drives it, differentiate us in the marketplace and provides our clients with a competitive advantage in their own. Marketing science and advertising creativity are combined to drive optimal revenue results for our clients’ products and services. Client testimonials are available upon request.
1994
22 YEARS OF BUSINESS

ENGAGEMENT

We believe in engaging with clients according to their preferences. Some clients seek a highly collaborative relationship, while others prefer to provide assignments and then interact and evaluate as needed.
For some clients, we serve as their de facto marketing departments, handling virtually all related services. Other clients utilize us on a project basis. Some clients contract us only for our Brand MRI services and we work in respectful cooperation with their existing agency or internal marketing department.

BUDGET AND COMPENSATION

While we often provide budgeting recommendations, we understand clients are sovereign regarding their finances and we don’t cajole them to go beyond their perception of responsible expenditures.
We offer a few different compensation models, including project-based billing and a Fixed Price Agreement (FPA).
Most of our relationships are characterized by a single-page Letter-of-Agreement (LOA). The Prodigal Company has never been engaged in a lawsuit with a client or vendor, speaking to the importance we place on transparency, clear communication and integrity.

THE RIGHT FIT

We work primarily for entrepreneurs and private companies that are growth-oriented. Even so, if you don’t believe marketing is fundamental to growing your business, we are not looking to change your mind.
If, however, you believe marketing done better than you’ve previously experienced is worth pursuing, we believe we are likely the right firm for you.
Call us or fill out the form below to start a discussion that could lead to the growth of your brand, business and revenues.

LEADING THOUGHT…

BRAND IS TO AN ORGANIZATION WHAT IDENTITY IS TO AN INDIVIDUAL.
MISSION: Reveal the most valuable strengths of our clients’ brands and creatively declare them to the marketplace.
VISION: Build Prodigal into the most innovative branding agency between New York and Chicago, creating transformative opportunities and wealth for our clients, partners, community and company.
VALUES: Honor, Rigor, Passion, Faith

CONTACT US

Looking for more information on how Prodigal can help your brand? Fill out our contact form and a member of the Prodigal team will contact you.