Experience Matters

Experience Matters

One of the recurring themes of this blog, and the philosophy of Prodigal as a whole, is the importance of brands providing a comprehensive and rewarding experience to their customers. At the end of the day, it’s up to the consumer to determine whether they want to...
Branding is love, kind of

Branding is love, kind of

Branding is, at its most fundamental, the desire to form a relationship. Just as the kid who sat behind you in your second period algebra class longed for your everlasting love, so too does your favorite automotive or sportswear brand. Except instead of having a...