At the core of our diverse capabilities is our proprietary Brand MRI, a proven process for positioning our clients above their competitors. The Brand MRI builds on the industry best practices of brand positioning and behavioral economics, innovating proprietary analytic to create a multi-dimensional view of your brand. The Brand MRI integrates research, strategy and creative to identify your brand’s hidden strengths, and communicate them to the marketplace. The disciplined process of the Brand MRI eliminates ineffective trial-and-error marketing and delivers a message that your customers will value and remember.
The Brand MRI is the only integrated, data-driven, process to reveal and communicate your brand’s most powerful position and create business growth.


Looking for more information on how Prodigal can help your brand? Fill out our contact form and a member of the Prodigal team will contact you.